A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly trying to find new approaches to capture the attention of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they're often confused with popup ads, popunder ads operate differently and are often less intrusive.
In this information, we are going to explain what popunder ads are, the way they work, their advantages, and best practices for making use of them inside your marketing strategy.
What Are Popunder Ads?
Popunder ads are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing in addition to the current page, popunder ads remain hidden before user closes or minimizes their primary browser window. This makes them less disruptive and allows users to pay attention to the ad if they're finished making use of their main activity.
Because of their placement, popunder ads are likely to be considered to become more user-friendly than popup ads. They don’t hinder the browsing experience, however provide advertisers by having an opportunity to get their message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a person visits a website, the popunder ad is triggered by an action—such as simply clicking a link, button, or form on the page. This can be done in a very way that feels seamless, often with no user realizing the ad has opened behind the principle window.
Ad Opens inside a New Tab or Window: Instead of appearing in addition to the current webpage (like a popup would), the ad opens in a very new tab or browser window behind the active session. Users will not likely immediately understand the popunder ad.
User Engagement: Once the consumer finishes browsing and closes the active window, they're going to notice the popunder ad in the shadows. Since the ad only appears after they’re done with their primary activity, it avoids interrupting an individual experience.
Click and Conversion: The popunder ad is designed to drive clicks and conversions. Once an individual discovers it, they can engage using the ad by simply clicking on it, that leads them to the advertiser’s web page or website.
Popunder ads in many cases are used for getting visitors to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several advantages that make them a unique option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the user’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a more positive consumer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the consumer has finished their primary activity, they may be more likely to give it their full attention. Popunder ads can perform higher visibility given that they remain open around the user’s device until actively closed.
Better Click-Through Rates
Many advertisers see that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at the same time when the person is more relaxed and never distracted by other content, they're able to drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which occurs when users become used to ignoring ads which might be placed in predictable spots on a webpage. Since they appear in a very new window or tab, popunders stand out and therefore are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads tend to be less expensive than other types of display ads, such as native or video ads. They can give a better return (ROI) for advertisers looking to reach a broader audience having to break the bank.
Extended Time on Screen
Unlike popup ads, that happen to be typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends the times of day the ad is visible and boosts the chances that the person will engage with it.
Best Practices for Using Popunder Ads
To take full advantage of popunder ads, buying a best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to ensure that your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on the popunder ad, they ought to be directed to a web page that matches the ad’s message and is designed to convert. Ensure your web page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a critical role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click about the ad. Make sure the ad content articles are aligned with the product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting ways of find the combination that works well best for your campaign. A/B testing helps identify what resonates using your audience and allows you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can cause annoyance, which can reduce the effectiveness of your respective campaign. Use frequency caps to control the number of times a person sees your popunder ad in just a certain timeframe.
Monitor Performance Metrics
Keep track of key performance indicators (KPIs), including click-through rates, sales, and bounce rates, to guage the success of your popunder ad campaigns. Use the data to create informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re seeking to run popunder ad campaigns, below are a few of the top networks that supply this format:
PropellerAds
PropellerAds is one of the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is suitable for both smaller businesses and large enterprises.
Adsterra
Adsterra can be a popular ad network offering popunder ads using a range of targeting options, including geo-targeting and device targeting. Adsterra is acknowledged for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds specializes in popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets.
ExoClick
ExoClick is really a performance-based ad network providing you with various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to make certain ad effectiveness.
HilltopAds
HilltopAds offers a array of ad formats, including popunders. It provides advanced targeting, ad frequency control, as well as a fraud detection system to be sure high-quality traffic and better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background until the user is finished with their main activity, it’s not as likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, causing them to be more acceptable to many people users.
Cost-Effective: Popunder ads normally have lower costs than other formats, driving them to a budget-friendly option for many businesses.
Longer Engagement: Popunder ads stay open until the user actively closes them, giving them more time to attract attention.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of these campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s normally a delay in once the ad sometimes appears, that may affect immediate engagement.
Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if they are not well-targeted.
Conclusion
Popunder ads offer a unique opportunity for advertisers to engage users in a less intrusive way. Their ability to remain in the background until the user is ready to interact gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and result in better conversions.
As digital advertising is constantly on the evolve, popunder ads remain an invaluable tool for marketers seeking to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format to their broader online marketing strategy with success.